Did you notice that this year is probably a good year to be feeling patriotic? No? Where have you been, hiding under a rock! With the Jubilee and the Olympics, apparently there's no better time to be British. And to celebrate Selfridges is about to launch the biggest display of retail theatre and in-store excitements of its 103-year history.
From Friday 4 May and
running until the end of August, Selfridges will present The Big British
Bang, a mash-up of British
culture, history and tradition, from iconic to eccentric and from royals to
rebels. Spanning the Jubilee-Olympics period, Selfridges’ British Big Bang will
collide exclusive products, events and special
initiatives together to celebrate all that Great Britain does like no other
nation on earth including etiquette, humour, customs, fashion, art, sports, food
– even marmite! Exciting much? Yes. I bloody love marmite!!
So what else can we look forward to? During the event the Concept
Store will be the ultimate destination for products ranging from fashion to
food, irresistibly loaded with British character especially created for
Selfridges by some of the most iconic British brands. From Union Jack-lined Barbour jackets, to a new
range of Fred Perry polo shirts designed by
artist Peter Blake and bespoke navy blazers with Union Jack embroidered motif
by Gieves & Hawkes. Also included are hand-knitted striped hunting socks by
Emma Willis and her hand-finished, proper British boxer shorts. Many
traditional British wares with flair and impeccable pedigree will be available.
However, modern Britain will be
there too. From Mulberry with a Union
Jack-embellished version of its Bayswater hit bag, to Rupert Sanderson’s red
white and blue strap heels or Nicholas Kirkwood’s crazy pearly queen six-inch
heels and even Ted Baker offering an accessories
collection with typically English halcyon days references.
Many more brands
including Penhaligon’s, Mr Wingate, Tom Dixon, Emma Bridgewater, have created
special designs for the Selfridges’ Big British Shop. Vivienne Westwood completes
the starry line up of British fashion designers by designing a series of
windows for the store. Selfridges windows are always my favourite ones: whenever I have a meeting near Oxford street I always walk the long way round so that I can check them out!
As well as shopping there will also be events including afternoon tea parties and entertainment lineups. As if I ever needed any excuse to hit the shops, now I can say its my national duty. Let's shop for our country!!
Want to find out more? Then visit selfridges.com
Love Tor xx
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